Resources
Guides for local businesses that run on data.
Plain-English articles on local marketing, analytics best practices, and getting the most out of LocalAnalytics.
Connect your first channel in under 10 minutes
A step-by-step walkthrough for linking Google Business Profile, Google Ads, or Meta Ads to your LocalAnalytics dashboard.
Reading your first dashboard: what each metric means
Calls, cost per lead, GBP profile views, direction requests — this guide explains every KPI on your home dashboard and why each one matters.
The 20 questions every local business owner should ask
A curated list of high-value questions you can paste directly into the AI assistant — from budget reallocation to competitor gap analysis.
How the AI generates answers from your data
A plain-English explanation of how LocalAnalytics reads your connected channels and produces a specific, actionable answer instead of a generic insight.
Google Business Profile: the undertracked channel costing you leads
Most local businesses ignore GBP performance data entirely. Here's why direction requests and call clicks are often your highest-intent traffic — and how to track them.
How to calculate true cost per lead across every channel
Combining spend data, call tracking, and conversion events to get a single, comparable cost-per-lead number for Google Ads, Meta, and GBP.
Setting up competitor tracking: which businesses to watch
How to choose the right competitors to monitor, what metrics to compare, and how to interpret changes in review velocity and GBP visibility over time.
AI mention share: what it is and why it matters now
When someone asks ChatGPT or Perplexity to recommend a local dentist, plumber, or restaurant — who shows up? How AI mention share is tracked and what you can do to improve yours.
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