Blog
Marketing that makes sense for local businesses.
No jargon, no enterprise playbooks. Just practical things that work for dentists, plumbers, lawyers, and the businesses they run.
Local SEO6 min read
Local SEO for Small Businesses: What Actually Moves the Needle
Most local SEO advice is written for agencies with 20-hour retainers. Here's what actually matters if you have an hour a week and a Google Business Profile.
April 15, 2025
Paid Advertising7 min read
How to Stop Wasting 20–30% of Your Ad Budget (And How to Know If You Already Are)
The average local business wastes 20–30% of its advertising budget on campaigns that aren't converting. Here's how to find the leak and fix it.
May 1, 2025
AI & Local Search5 min read
AI Search Visibility for Local Businesses: What It Is and Why It Matters Now
When someone asks ChatGPT to recommend a dentist in your city, are you in the answer? Here's what AI search visibility means for local businesses — and what to do about it.
May 10, 2025
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